Packaging Strategy & Tiering Design
Summary
Make sure your product sells itself.
Our Packaging Strategy Design service helps you structure tiers, bundles, and add-ons that land customers in the right plan and create natural pathways for expansion.
What you get
Tier design (good/better/best, usage-based, or persona-based)
Feature gating and add-on monetization strategy
Freemium or free trial optimization
Upsell and cross-sell playbook
Why it matters
Customers don’t just buy software—they buy the way it’s packaged. Poorly structured tiers confuse buyers and stall deals. Smart packaging ensures customers start in the right place and grow with you, driving stronger net revenue retention (NRR).
How it works
Audit — Assess current packaging and feature alignment.
Design — Create optimized tiers and add-on structure.
Model — Test impact on conversion and expansion.
Delivery — Package strategy and rollout plan.